Rob Williams: A Web Strategist

Rob Williams is an Internet Strategist who has been professionally involved with the Internet since the last century! A decade of experience in web development, Internet marketing, social media implementation, and overall Web strategies all make up Rob’s online career.

Are you ready to connect with Rob’s experience, knowledge, and expertise?

Rob’s formal resume is kept updated online at emurse.com while Rob’s professional profile is kept at linkedin.com

You may also be interested in the Orangejack website and Orangejack Facebook Page for more ways to connect and learn about Rob’s work.

What I’m Doing

Internet solutions provider though comprehensive Web strategy including consulting, marketing, implementing, and training

CONSULTING

• Develop comprehensive web communication, marketing, and social media strategies to be implemented by client and/or Orangejack

• Create and publish reports on various web tools and marketing case studies. For a particular client, project management was more efficient, they won clients based on provided research, and turned over successful marketing campaigns to satisfied clients

• On-site and/or distance consulting including team meetings, conference calls, individual conversations, and Web communications

• Consult on website/blog design and usability with client and outsourced host and designer

MARKETING

• Research and monitor relevant audiences

• Develop marketing strategy to advertise new blog including RSS feeds, email newsletters, and other marketing tactics

• Utilize Internet marketing disciplines to increase traffic and high search engine visibility for targeted keywords through Search Engine Optimization and Pay-Per-Click campaigns. For a particular client, targeted key phrases achieved organic ranking on page one of Google for targeted keywords within one week

• Provide keyword research and ad creative copy for Adwords PPC campaign

IMPLEMENTING

• Adapt content management systems for web publishing (WordPress, Typepad, Blogger, Wiki)

• Merge existing Web sites into WordPress and develop sites to be interactive

• Implement strategy through creation of social media profiles and engage targeted communities through blogs, message boards, and social media platforms. For a particular client, 10% of approximately 1500 connections to social media persona shared content provided by persona and/or recommended persona to others

TRAINING

• Train groups through workshops, conference presentations, personal meetings, and publications such as blogs, eBooks, articles, and audio interviews.

• Train clients in aspects of managing their Web properties and ensure they are happy with design and function of sites

Connecting with Rob Williams Online

I invite you to connect with me at some of my online homes:

• Subscribe to Orangejack Blog Updates
• Become a Fan of Orangejack on Facebook
• Connect Professionally
• Follow my Lifestream
• Follow me on Twitter

From my FriendFeed account (lifestream) you can find other social media profiles I have if you want to connect there as well.

See you online!

Social Media Jobs and Me

The need for social media leaders has, unsurprisingly, been on the rise.


Chart: “social media” Job Trends, “social media” jobs

Although I’m still freelance Internet consulting through Orangejack LLC, I’m also looking for full-time work as an Internet Strategist or Social Media Strategist. That’s why I keep my resume and LinkedIn profile updated accordingly.

I’m open to relocation if the right position comes along, particularly in the regions around these airports: MCO, ATL, GSP, CLT, RDU, and IAD. Those are the top of my list because our family lives near these areas (GSP & DC). However, other locations will be considered!

About Rob Williams

I am utilizing over seven years of professional experience in online marketing, Internet strategy, and social media implementation. I have a strong understanding of emerging media marketing techniques and social media.  I know how to use these tools to stay ahead of the curve and accomplish organizational goals effectively, and I have extensive experience in training others around the world to use these skills.

I am deliberate in my choices. I’d rather work on a project that is already good and take it to great. I don’t prefer to take a project from bad to mediocre. For me to improve a situation, I sort through potential solutions to find the best solution. I’m always asking the “What happens if…” question (to myself and of others) helping me to anticipate potential outcomes and be able to break the situation down into a simplified explanation. Once I’ve made a decision I want to see it to completion because I’m driven by being helpful and dependable. I know my strengths and want to work with others who know theirs. We all fit together in the overall picture and I work best when we’re all doing our part.

Though I’ve been involved in online communities since 1995 (the AOL days), since 1999 I have worked in one field: the Internet. The niche I covered within this field has changed every few years. I started as a web designer, then moved into the fields of web marketing, internet strategy, and application of new generation web applications (Web 2.0) of the social web to overall communication strategies.

I like to be involved in projects where I can plan, lead, participate, cast vision and make a solid difference while not being limited to being a consultant. My desire is to not just be a “web guy”. I’m not a techie. I approach strategy and communications from the angle of understanding the audience and adapting our communications to them in whatever formats and frequency is appropriate (however I have a strong understanding and experience of marketing and using the web).

I keep my resume updated at all times online.

Currently I live in Orlando, Florida, USA. If you want to contact me, you can email me directly at orangejack [at] gmail [dot] com.

Rob’s Resume Cloud

Click to view the larger image. It’s made using wordle.net. I ran my resume through the site and it put all of the words from my resume into a word cloud showing emphasis of each word.

Rob Williams Resume Summary, Skills, and Objective

My full and current resume can be found online.

I help you use the web well.

I start by creating an overall Internet strategy including all appropriate forms of marketing (including offline and online marketing disciplines); however, my niche inside the strategy is using social media tools to interact effectively. I’ll show you how to use social media both internally with teams and externally with customers, friends, and family.

I have consulted, traveled, and been a conference and seminar presenter on topics such as Internet Marketing, using blogs and other emerging web technologies, and effective use of social networks.

SPECIALTIES

Social Media Interaction, Word Press Blogs, Search Engine Optimization, Strategic Planning, Social Networking, Web 2.0, Communication Strategy, Project Management, Wikis, Microblogging, Online Communities, Photography, Email Newsletters

SUMMARY

Proven Internet strategist, marketer and social media Web leader. Experienced in creating practical and effective communication strategies utilizing a broad range of Internet marketing and social networking web applications such as blogs, wikis, online communities, email newsletters, and other Web 2.0 technologies. Established track record of success with implementation of both internal and external communication strategies via in-house consulting, online community training, and equipping international co-workers with best practices to integrate Internet applications. Knowledgeable in online marketing techniques, brand monitoring, and social media in order to discern all necessary Internet tools needed to create a comprehensive strategy to accomplish organization goals effectively and efficiently.

SKILLS

Internet Marketing Strategy; Social Media Publishing (WordPress, Blogger, TypePad, Twitter, Facebook, Podcast, Video, Photo, Lifestream Aggregation); Collaboration (Wiki, Cloud Computing); Languages (HTML, CSS); Microsoft (Word, Excel, PowerPoint, Outlook); Photography

OBJECTIVE

To create, implement and provide leadership for forward-thinking companies through an understanding of a comprehensive Internet strategy utilizing social media tools.

Rob Williams Online

I seem to be everywhere online.  I’m constantly publishing something on a blog or social media profile.  I also love to highlight great stuff others publish online.

To make it easy to see all I’m publishing and sharing, I’ve set up an account with FriendFeed to aggregate everything I publish.