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What I’m Doing

September 9, 2009 Leave a comment Go to comments

Internet solutions provider though comprehensive Web strategy including consulting, marketing, implementing, and training

CONSULTING

  • Develop comprehensive web communication, marketing, and social media strategies to be implemented by client and/or Orangejack
  • Create and publish reports on various web tools and marketing case studies. For a particular client, project management was more efficient, they won clients based on provided research, and turned over successful marketing campaigns to satisfied clients
  • On-site and/or distance consulting including team meetings, conference calls, individual conversations, and Web communications
  • Consult on website/blog design and usability with client and outsourced host and designer

MARKETING

  • Research and monitor relevant audiences
  • Develop marketing strategy to advertise new blog including RSS feeds, email newsletters, and other marketing tactics
  • Utilize Internet marketing disciplines to increase traffic and high search engine visibility for targeted keywords through Search Engine Optimization and Pay-Per-Click campaigns. For a particular client, targeted key phrases achieved organic ranking on page one of Google for targeted keywords within one week
  • Provide keyword research and ad creative copy for Adwords PPC campaign

IMPLEMENTING

  • Adapt content management systems for web publishing (WordPress, Typepad, Blogger, Wiki)
  • Merge existing Web sites into WordPress and develop sites to be interactive
  • Implement strategy through creation of social media profiles and engage targeted communities through blogs, message boards, and social media platforms. For a particular client, 10% of approximately 1500 connections to social media persona shared content provided by persona and/or recommended persona to others

TRAINING

  • Train groups through workshops, conference presentations, personal meetings, and publications such as blogs, eBooks, articles, and audio interviews.
  • Train clients in aspects of managing their Web properties and ensure they are happy with design and function of sites
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